Ghostingwriting/Blogging

Problem/Goal: Create an SEO-optimized blog post for pre-existing video content as the first in a series

Approach: Utilized formatting strategy and adopted humorous brand voice to craft compelling copy that brings value to the reader; researched SEO terms to determine the best usage

Results: Helped Beard & Bowler fine-tune their brand voice and article layout for their internal copywriter to continue the blog series in a similar style