SEO Strategies for Businesses
You may have heard of SEO. It’s sort of like a buzz word these days. It stands for: Search Engine Optimization. Basically, search engines like Google, Bing, Yahoo, and Duck Duck Go (to name a few) each come up with their own algorithm that determines how or why a website ranks higher in a web search. It is understood that about 95% of all internet traffic belongs to websites on the first page of a user’s search. The likelihood of someone even seeing your business name (let alone going on your website) if you are not one of the top few businesses is slim to none.
I’ve heard (more than once) that the best customer is the one that already needs or wants your product or services. Considering that a vast majority of consumers look to the internet to find what they need, your business would be remiss to not be emphasizing the incredible importance of improving SEO for your website.
Now that you understand just how important SEO is, how in the heck does one even go about improving it? To be honest, there is no one single formula or algorithm. Each search engine company uses their own calculations, and for legal reasons the public is not allowed to know exactly what determines SEO outside of the people who work within these companies. However, many studies have been done to determine what is most likely contributing to SEO calculations and what will yield higher rates of success for web pages.
One important aspect of SEO is indexing frequently with relevant and high quality content. Adding an engaging blog to your website with relevant hyperlinks for your readers will greatly improve your chances of ranking higher on a web search.
You’ll also want to make sure that appropriate hyperlinks are imbedded throughout the rest of your site where helpful (not just in your blog). For example, if your About Me page talks about the area where you are from, you may want to link to the webpage of that town. You wouldn’t however, want to link to a college page in that town unless your website has something to do with universities.
Another way to improve SEO for your webpage is to post regular content. Long periods of inactivity are linked to lower SEO ratings. It can be a full time job just producing regular content for your business. A simple solution to this challenge would be to partner with Organic Copy and Content for all of your copy and content writing needs.
Using strategic keywords throughout your site can also greatly improve your SEO rankings. To ensure you aren’t missing out on any keywords for your website and business, you may need to start thinking with more of a Venn diagram mindset as opposed to a bullet point list of features and benefits. It takes a lot of thoughtful consideration to create a robust language of content and keywords throughout your website.
And, of course, as you are embedding all of these keywords and hyperlinks into your website, you will want to make sure that all of the links you are using are reputable and up-to-date. There’s nothing worse than clicking on a hyperlink from a website and then being shown the #404 - this page does not exist - message; or even worse, realizing that a business you were interested in is associating itself with a website that you find to be phish-y or suspicious.
The truth is, the internet and SEO are like constantly growing and changing organisms. Unless you spend a lot of your time researching and studying current trends, you will probably struggle to find the right combination of actions that will lead your site to improved SEO.
Organic Copy and Content stays up-to-date on emerging SEO information so that you don’t have to. You can think of OCC as your go-to internet gardener, getting rid of the weeds and planting powerful seeds that grow. Pairing Organic Copy and Content with SEO mindset, your business is much more likely to succeed. Book your FREE consult today to discuss your options.
