The Pandemic Has Shown Us the Importance of a Business’ Web Presence
2020: It shook the whole world and its businesses. Some failed, some adapted, and some learned how to flourish. Here we are now two years later, and we have learned some powerful lessons in the business world. In fact, 60% of all business interactions are now occurring online. That means that without a website, your business only has a 40% chance of being engaged with by a consumer.
As discussed in my article, SEO Strategies for Businesses, we also know that 95% of internet users won’t look further than the first page of their internet search. When we think of these statistics in conjunction, it becomes incredibly apparent at how important a meaningful web presence is to a business.
The truth is, people have gotten comfortable staying home. They have learned how to work from home. They have become masters at using delivery services. They’ve enjoyed more time with their families, Why should someone take time out of their busy lives to come and seek out your business when there are countless others on their search that fit the same needs? - They won’t. Similarly, consumers aren’t tolerating bad web copy. If your website isn’t clear and compelling within the first few seconds, they’re gone.
In a recent article by Datareportal, it was determined that people spend about 40% of their waking life on the internet. You want to make your website a place where people want to spend their time, and hopefully their money as well. Even if your business is a service that can only be provided in person, your website could still be the make or break reason why they chose to reach out to you as opposed to a competitor.
Good web copy requires a user-friendly approach, desirable and consumable content, easy to understand call-to-actions, and a compelling USP. You’ll also want to make sure that there is appealing design and an easy to follow flow and theme throughout your website. A huge undertaking in itself, Organic Copy and Content can help to offload this highly involved task for your business.
Whether you need to build a website from scratch, or are looking to improve your already existing site, Organic Copy and Content can help to craft powerful copy and content throughout your website so that your business can succeed in a market that is very much focused on internet presence.
Don’t let these intimidating statistics wear you down! Reach out today to schedule your FREE consultation and discuss your unique business needs and interests.
