Gardening Tips for Writing Great Copy
In case you haven’t noticed, I’m a bit into the whole gardening and connecting-with-the-earth thing. And just like any healthy garden, carefully planted words can reward you with abundance and growth in your business endeavors. So if you’re into analogies and like the idea of a flourishing marketing strategy, then read on to discover some quick tips and tricks for writing great copy so that you might reap what you sow.
Start with the foundation (aka some juicy soil)
Before you can sow seeds or write great copy, you need to first consider the foundation that you will be planting these ideas into. How ripe is your soil? How fleshed out is your brand voice? Think about the core of your company as a whole. Who and what is at the essence of your organization?
When your tone is strongly grounded in the foundational values of your brand and mission, your words will flow more clearly, and your message therefore more likely to take root. Taking some time to reconnect with the core voice behind all of your messaging will help set you up for further success.
Plant a seed
Once you have prepped your soil - or the voice behind your messaging - you should be in a much better position to carefully craft the message you have to share with your target audience (or plant your seed, that is). And remember, in order for your seed to take root, it is important to take all of the necessary factors into account.
What will truly grab your audience’s attention? How can you play on their deep-seeded desires? What really matters to them and how will you relate that message to your company, product, or service?
You will likely need to research companion plants - or in other words, your business’ competitors. How will you position your messaging against theirs? Just as it is important to research which plants need more sun, shade, or seed depth, it is equally as important to research all aspects of your project during this phase of the process.
Don’t forget to weed
As you develop your messaging and your ideas begin coming to life, you will likely notice some “weeds” that need removing. Essentially, how can you take your message and refine it so that it is smoother and more succinct? Just like you can tell which plants in a garden are weeds, you should be able to discern which words need replacing or are otherwise less effective than others.
If you don’t go through this necessary process, you will likely end up with copy that is less than effective, leaving your audience uninterested and apathetic.
It’s harvest time!
Once you’ve finally gotten your messaging to the point where it is showcase ready, you will need to wait for the cultivation process to come full circle. But before too long, you should start to reap the benefits of all of your hard work.
But, similar to any garden, you sometimes have good and bad years. And because of this, it is important to have tracking measures in place so that you can compare what worked and what didn’t in order to continue to refine your strategy in the future.
Of course, these are all very broad pointers on how to write great copy. And while you may or may not have a green thumb, the experienced gardener (or copywriter) is usually able to yield a larger harvest.
So when you find yourself in need of quality copy and content writing services, look no further than Organic Copy and Content. Let’s grow your business today - book a FREE consultation.
