World Cancer Research Day Campaign

Problem/Goal: Raise $10,000+ for the Colorectal Cancer Alliance through a World Cancer Research Day Campaign, including six emails with repurposed content for social

Approach: Crafted powerful, emotional storytelling through a cohesive email series to inspire donors to rally for the cause

Results: With a 2X match of $25,000, a total of $52,000 was raised from six emails with social media amplifying this repurposed messaging