We Are The Galaxy Marketing Funnel
Problem/Goal: Create a marketing funnel to increase brand awareness, followers, and build an email list to sell the Consciousness Camp program
Approach: AB-tested short and long FB ads with an opt-in to build an email list (short performed better); followed up with a compelling narrative-driven email funnel to build buyer’s trust and sell the Consciousness Camp program
Results: Email opt-in ads led to 3x the amount of leads as compared to other strategies tried (ie: networking, cold pitching); Consciousness Camp sales increased by 300%
FB Ad - Short
FB Ad - Long
Email Funnel (long)
You know those days when you just wake up feeling excited about life? You’re not quite sure why it’s such a good day or how exactly you got there but you’re glad you made it….. (click to read on)
Email Funnel (short)
It all started in 2013 when I had a kundalini rising experience that led me face to face with God. I was told about my healing abilities and began to awaken to my internal powers and beliefs…. (click to read on)