Colorectal Cancer Alliance Product Descriptions

Note: There are products, and then there are products with great product descriptions.

Problem/Goal: Create product descriptions that resonate with the target audience (cancer patients, caregivers, survivors, and allies)

Approach: Tie in together themes, values, and components of the Alliance brand to craft unique and creative product descriptions that turn “maybes” into “yeses”

Results: Product descriptions that feel personal and playful; copy that stands out from the Alliance’s competitors