Non Profit Website Copy

Problem/Goal: Revamp pre-existing website copy to include storytelling, enhanced layout, SEO, and inspiring CTAs

Approach: Utilized several stories to inform a sense of like/know/trust for the Foundation’s brand; researched successful nonprofit web copy; utilized SEO strategy throughout the pages; reworded and reformatted existing content to optimize concise communication; crafted compelling CTAs

Results: Increased website traffic and improved brand resonance